Goals of the 2025 WNTD campaign.

The 2025 WNTD campaign aims to:Raise awareness: 
  • Inform the public on how industry tactics manipulate the appearance and appeal of tobacco and nicotine products.
  • Advocate for policy change:measures to ban flavours and additives that make these products more appealing complete bans on tobacco advertising, promotion and sponsorship, including on digital platforms; and regulation of the design of the products and their packages to make them less appealing.
  • Reduce demand: Exposing these tactics aims to reduce demand, particularly among youth, ultimately lowering their exposure to nicotine and tobacco products.

By unmasking these strategies, the campaign will to shine a light on the ways the industry markets addiction, driving demand reduction efforts and supporting long-term public health.

Join the campaign to raise awareness and advocate for a healthier, tobacco-free future this World No Tobacco Day!







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